“I do whatever I need to do, to get the money to go, where I want to go.” – Tara James
Welcome back Story Tellers! Today’s main character is Tara James (@bymsjames).
When Tara was younger, her father would buy her greeting cards filled with black imagery and messaging she could relate to. At the time, Tara felt the cards were “super corny,” and never understood why giving her a card with a black image gracing the cover and a message on the inside she could relate to, meant so much to her father.
As is often the case, Tara’s perspective has changed with time, particularly with the birth of her son. Like her father, Tara had a burning desire to recreate and (re)inspire others with positive and relatable images of black people.
By Ms James is a paper goods and greeting card company based on the real life experiences and adventures of Tara James. Like Tara, each card contains a funny, honest, quirky, lovable and extremely relatable message. Her beliefs are her own but are shared with and by many.